What Stategies do SEO Services Firms Use?

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For many people search engine optimization and exactly what SEO services firms do is pretty much a black box. Explaining the search engine algorithms and the value of link building to a business owner is pretty much like beating my head against a wall. I think in simplest terms, SEO firms are like PR firms for the Internet.

Articles

Article marketing is a great way to help your website in the search engine rankings.  Although article marketing done by someone who does not understand SEO is like fishing in an empty lake. 

• Have an experienced English Speaking person write your articles!
• Carefully choose the keywords to target in your article.  This does not mean keyword density!  You must link back to your site in the “about the author” section using your keyword.
• Submit your articles to article submission sites… preferably manually. 
• 1-2 articles a month should be plenty.

Blog Reviews

There are many names for a blog review…  news article, blog post, pay per post, sponsored review, etc.  A blog review is a site owner of a blog website writing an honest review of your website and publishing it on his/her website.  This is generally not a free service and finding quality blog owners is not easy.

• Find relevant blog sites to write about your website.
• Make sure they link back to your website using the keywords you want.

Press Releases

Press releases are pretty expensive but worth it if done properly.  An seo submission to PR Web runs $200 and does not include spending the time to manually submit the release.  And your release needs to be well written by and English speaking person.  A submission to PR Web includes submissions to various other Press Release websites and is a great idea to do a few times a year.

• Make sure you are able to insert text links in your press release, preferably towards the very top of the release.  It breaks my heart to see so many people issue expensive releases and not link back to their sites using their keywords.
• Get help learning how to properly submit a press release online… it is not an easy process to do right.

I think the above examples are some things that business owners can grasp.  These are all permanent content creation and permanent links promoting your website.  Some of the other techniques used to promote sites like directory submissions, social bookmarking, paid links, and link exchanges is a whole other story.

Tagged as: internet marketing, Link Building, press releases, search engine optimization, seo, web marketing