How’s your website performing on a day-to-day basis? Using these three groups of metrics you can measure the success of your website, track content consumption, and visitor engagement. First let’s review four key metrics that will help you track the overall success of your website. Basically, these are the key factors that determine if you [...]
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Social media sites like YouTube might have started out as simply a way to share different forms of pictures, video, and text, but in the past few years social sites have been great platforms for gathering information about your customers and visitors. In this blog we’ll discuss the value of using the free YouTube Insights [...]
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How do you know when a particular strategy, theory, or idea has gone from a good idea to something that’s widely accepted as a standard or fact? Well, how about a major news source devoting an entire discussion to the topic and giving advice on how it is done properly. Well, that’s exactly what telegraph.co.uk [...]
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In a recent article posted on seomoz.org, an SEO company set out to answer the question, “How many visitors can we expect, if we rank [x] for [y] keyword?” Using an extensive data gathering process (documented in the article) they were able to determine an estimated click-through rate based on a website’s ranking on a [...]
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Big brands like JCPenny and Overstock know it’s something to be concerned about, but do you know why Google penalizes websites? We spend a lot of time discussing ways to get your website ranked higher on Google, but for this week’s blog post we’ll focus on why some websites are slapped by the big hand [...]
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Are you testing the waters of SEO, but unsure if your website would benefit? We’ve got a few simple questions that address the benefits of marketing your business using search engine optimization. Can Search Engines Read Your Website? Search engines can only read things that are able to highlighted on your website. This is a [...]
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Did you know that you can use Twitter Advanced Search to find local Tweets that relate directly to your company’s product and services? In today’s blog post we will explain how it’s done. Here’s the simple five step process: Go to http://search.twitter.com/advanced Enter keywords or key phrase into “All of these words” box Enter your [...]
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Why Is Page Speed Important? There are many strategies that websites can implement to curb the bounce rate, the percentage of visitors who enter a site and leave rather than continuing to another page, of their visitors. However, even slight slowdowns online will frustrate people and cost companies money. Here’s the numbers to prove it. [...]
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The majority of our discussions on this blog are about getting your website ranked highly on Google, but when we focus on the big names in search engine optimization the little guys get left out. So for today’s blog post we will discuss SEO for Yahoo and Bing and why the lesser known names in [...]
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Here on the blog, we frequently discuss SEO tactics for businesses that are currently in the middle of their search engine optimization strategy. We often assume that you have already chosen a domain, launched your website, and you’re currently fighting for that top organic ranking. However, for this week’s blog post we’ll take a step [...]
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