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Post image for Zappos User Data Accessed by Hackers

Early this Monday morning news broke about hackers accessing Zappos and their affiliate site servers. User data and other sensitive information was compromised and emails were sent out to those that were effected. “We are writing to let you know that there may have been illegal and unauthorized access to some of your customer account [...]

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Updates to Google Plus Pages

by Rich Fraiser on December 26, 2011

in Blog

Post image for Updates to Google Plus Pages

Last month we posted an alert that Google Plus is now open for businesses and since then thousands of pages have been created on Google’s new social network. With the huge interest in the new social network Google has been cranking out some updates to the Pages interface and last week they posted a blog [...]

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Post image for Top Rising Google Searches of 2011

As the year draws to a close, Google has posted the most popular search results of 2011. Sorting through the billions of searches there were 10 fastest rising global queries. In addition to providing the data, Google also presents the top rising searches in this beautiful YouTube video. To give you some perspective on the [...]

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Changes to Google Results

by Rich Fraiser on December 12, 2011

in Blog

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In a blog post about a month ago Google announced changes to its search algorithm that the company says will impact 35% of web searches. In areas where the “freshness” of the search results matter, like recent events, hot topics, current events, and breaking news items, the results will be weighted more heavily towards newer [...]

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Post image for Fresh Results on Google Search

In a blog post last week Google announced changes to its search algorithm that the company says will impact 35% of web searches. In areas where the “freshness” of the search results matter, like recent events, hot topics, current events, and breaking news items, the results will be weighted more heavily towards newer content. A [...]

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Post image for Metrics to Track Website Success and Visitor Engagement

How’s your website performing on a day-to-day basis? Using these three groups of metrics you can measure the success of your website, track content consumption, and visitor engagement. First let’s review four key metrics that will help you track the overall success of your website. Basically, these are the key factors that determine if you [...]

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Post image for Gathering Customer Info from YouTube Analytics

Social media sites like YouTube might have started out as simply a way to share different forms of pictures, video, and text, but in the past few years social sites have been great platforms for gathering information about your customers and visitors. In this blog we’ll discuss the value of using the free YouTube Insights [...]

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Post image for Top Ten Tips for Search Engine Optimization Success

How do you know when a particular strategy, theory, or idea has gone from a good idea to something that’s widely accepted as a standard or fact? Well, how about a major news source devoting an entire discussion to the topic and giving advice on how it is done properly. Well, that’s exactly what telegraph.co.uk [...]

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Post image for Click-Through Rate of Top 10 Search Rankings

In a recent article posted on seomoz.org, an SEO company set out to answer the question, “How many visitors can we expect, if we rank [x] for [y] keyword?” Using an extensive data gathering process (documented in the article) they were able to determine an estimated click-through rate based on a website’s ranking on a [...]

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Post image for How To Get Banned on Google

Big brands like JCPenny and Overstock know it’s something to be concerned about, but do you know why Google penalizes websites? We spend a lot of time discussing ways to get your website ranked higher on Google, but for this week’s blog post we’ll focus on why some websites are slapped by the big hand [...]

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