The other day a friend of mine mentioned that he was searching for a new car online. He had been browsing many different auto manufacture’s websites, but had yet to come up with a choice on the car he wanted to buy. He knows that I work in the internet marketing industry so he mentioned [...]
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Unlike many other forms of marketing, pay per click (or PPC) offers simple ways to test and prove different marketing messages. While SEO and social media can have use different testing methods, PPC has the benefit of giving clean, trackable results. According to Wikipedia, A/B testing is a method of marketing testing by which a [...]
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Whether you are running your own PPC campaign on your own or paying a company to manage it for you, the key analytics of a successful pay per click campaign remains the same. In today’s blog post we will discuss four of the most important factors to pay attention to in your PPC report. Click-Through [...]
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Your website is a digital representation of your business and you’ve spent a lot of time and money illustrating the value of your products to your visitors. However, without traffic to your site, the most important customers will never appreciate your expensive design. In the video embedded below we’ll explain how SEO Services can represent [...]
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There are three main strategies that comprise a balanced web marketing plan. Each tactic has distinct features that make it a valuable asset. SEO Services uses a blend of all three strategies for our clients, and in the 3 minute video embedded below we’ll explain how to choose the best mix of web marketing disciplines [...]
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