If you spend a lot of time using the internet as a source for media, whether it is news, sports, music, movies, blogs, or any of the thousands of forms of information now available, then you have likely run into the discussion about the SOPA. In today’s blog post we will discuss what it is [...]
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As the year draws to a close, Google has posted the most popular search results of 2011. Sorting through the billions of searches there were 10 fastest rising global queries. In addition to providing the data, Google also presents the top rising searches in this beautiful YouTube video. To give you some perspective on the [...]
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In a blog post about a month ago Google announced changes to its search algorithm that the company says will impact 35% of web searches. In areas where the “freshness” of the search results matter, like recent events, hot topics, current events, and breaking news items, the results will be weighted more heavily towards newer [...]
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When building a paid or natural search campaign, it is important to use the keywords that are most frequently searched on Google. You don’t want to choose keywords that are rarely used, because it would decrease the likelihood that your business would show up when your key customers are looking for your products and services. [...]
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Why doesn’t your business utilize social media? According to a recent infographic on the state of social media in small business, most businesses don’t know how to start using social networks to build their companies. While only a minority of businesses activity monitor and update the social networks 88% of all businesses see potential in [...]
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Google has officially stated that the +1′s are “a useful signal to Google when determining the relevance of your page to a user’s query.” Anything that Google says is valuable information to them about ranking a website at the top of their search results means that we are also interested in it. For that reason, [...]
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In a blog post last week Google announced changes to its search algorithm that the company says will impact 35% of web searches. In areas where the “freshness” of the search results matter, like recent events, hot topics, current events, and breaking news items, the results will be weighted more heavily towards newer content. A [...]
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How’s your website performing on a day-to-day basis? Using these three groups of metrics you can measure the success of your website, track content consumption, and visitor engagement. First let’s review four key metrics that will help you track the overall success of your website. Basically, these are the key factors that determine if you [...]
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Whether your company actively partakes in social media or not, we can guarantee that your company is already being represented in one way or another. In the worst case, perhaps your company already has social accounts setup on the popular social networks, but no one is taking the time to monitor responses and activity happening [...]
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Redesigning your website is not simply about making your products and service more accessible to your human visitors, it’s also critical to insure that search engines can properly read and crawl through your new website. For that reason we’ve got a few items to remember when you redesign or update your business website to help [...]
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