FAQ

What is the difference between On-Page, and Off-Page SEO?

On-Page SEO is everything done on the actual website to increase the websites visibility on the search engines. This includes:

Meta Tags – Title, Description, and keywords on each individual page
Site Architecture – Site Map, Anchor Text used to link to internal pages, Page Rank Siphoning (targeting certain landing pages)
Content – Optimal keyword density, and proper use of Header tags, bolded and italicized keywords, Proper page layouts, Alt tags and title tags for links and images.
Search Engine Friendliness – Use of mod-rewrites to form seo friendly urls with keywords in the addresses, Canonical url’s (consistent use of url structures. ex. www vs. non-www pages), Proper use of noindex and nofollow tags for certain pages to avoid duplicate content (important for secure pages. ex. https)

Off-Page SEO includes:

Incoming Link Anchor Text - Ensuring other websites link to your site using the keywords targeted for each page
Incoming Link Variations - Proper variation of the anchor text used to link to your site in the optimal amounts
Link Relevancy – Obtaining incoming links from websites in similar industries
Incoming Link Types – Varying incoming links from Article, Press Releases, Blogs, Comments, Social Networking Sites, Premium One Way Links
Incoming Link Timing – Spreading incoming links over time to ensure each incoming link is credited towards increasing rankings
Directory Submission Optimization – Choosing the optimal mix of paid/free directory submissions, Proper directory categories, anchor text of incoming directory links
Referral Page Optimization – Utilizing pages placed on outside websites to bring incoming traffic and links

How long will it take before I start to see results?

Once SEO Services begins our On-Page and Off-Page optimization services,:

You will start to see ranking increases after just one week
Rankings will continue to increase every week thereafter
We will send you ranking reports from Google, Bing, and Yahoo so you can easily track your rankings for the keywords we are targeting for the campaign
As a rule of thumb, it can take up to 4-6 months for all the benefits of link building to kick in

Can I stop building links once my rankings and traffic go up?
Yes.

Most of the link building and On-Page work we do on your website will be permanent
We offer maintanence packages where we monitor your website’s rankings and continue to build links at a lower level to keep your rankings up
Most campaigns last for 6-12 months, and thereafter are put into a lower cost maintenance package

PPC Management