Today the internet is making history. All across the web websites are making news by blacking out their sites in protest to the SOPA and PIPA. As we discussed in a previous blog post, these new bills could effect our online freedom and hurt online businesses. After you’ve done a bit of reading, we want [...]
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Early this Monday morning news broke about hackers accessing Zappos and their affiliate site servers. User data and other sensitive information was compromised and emails were sent out to those that were effected. “We are writing to let you know that there may have been illegal and unauthorized access to some of your customer account [...]
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The other day a friend of mine mentioned that he was searching for a new car online. He had been browsing many different auto manufacture’s websites, but had yet to come up with a choice on the car he wanted to buy. He knows that I work in the internet marketing industry so he mentioned [...]
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If you spend a lot of time using the internet as a source for media, whether it is news, sports, music, movies, blogs, or any of the thousands of forms of information now available, then you have likely run into the discussion about the SOPA. In today’s blog post we will discuss what it is [...]
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Last month we posted an alert that Google Plus is now open for businesses and since then thousands of pages have been created on Google’s new social network. With the huge interest in the new social network Google has been cranking out some updates to the Pages interface and last week they posted a blog [...]
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As the year draws to a close, Google has posted the most popular search results of 2011. Sorting through the billions of searches there were 10 fastest rising global queries. In addition to providing the data, Google also presents the top rising searches in this beautiful YouTube video. To give you some perspective on the [...]
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In a blog post about a month ago Google announced changes to its search algorithm that the company says will impact 35% of web searches. In areas where the “freshness” of the search results matter, like recent events, hot topics, current events, and breaking news items, the results will be weighted more heavily towards newer [...]
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Unlike many other forms of marketing, pay per click (or PPC) offers simple ways to test and prove different marketing messages. While SEO and social media can have use different testing methods, PPC has the benefit of giving clean, trackable results. According to Wikipedia, A/B testing is a method of marketing testing by which a [...]
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When building a paid or natural search campaign, it is important to use the keywords that are most frequently searched on Google. You don’t want to choose keywords that are rarely used, because it would decrease the likelihood that your business would show up when your key customers are looking for your products and services. [...]
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Why doesn’t your business utilize social media? According to a recent infographic on the state of social media in small business, most businesses don’t know how to start using social networks to build their companies. While only a minority of businesses activity monitor and update the social networks 88% of all businesses see potential in [...]
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