Why Choose SEO Services
Your website is a digital representation of your business and you’ve spent a lot of time and money illustrating the value of your products to your visitors. However, without traffic to your site, the most important customers will never appreciate your expensive design. In the video embedded below we’ll explain how SEO Services can represent your business’s website to Google and other search engines to insure that it’s at the top of the search results.
Click here to watch it on YouTube.
At SEO Services, we don’t sell links, we provide a diverse portfolio of tactics to achieve results.
Web Marketing Strategies – SEO – PPC – SMM
There are three main strategies that comprise a balanced web marketing plan. Each tactic has distinct features that make it a valuable asset. SEO Services uses a blend of all three strategies for our clients, and in the 3 minute video embedded below we’ll explain how to choose the best mix of web marketing disciplines for your business.
The three tactics are Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) and the distinctive features of each tactic include Traffic Volume, Visitors, Cost, Visibility, Results, Control, Purpose, and Shopper Type.
The video is embedded below or you can watch our Web Marketing Strategies video on YouTube.
SEO Services employs a blend of each of these marketing tactics to drive new customers to your website to help your business compete on the internet and win.
How Many Homepages Do you Have?
If you want to get the very best out of your SEO marketing efforts, it is imperative that you have ONLY ONE HOMEPAGE.
I see this time and time again with new clients and all over the Internet… websites with multiple homepages addresses. Besides skirting the duplicate content line, you are forcing the search engines to index multiple copies of your most important page. To be clear… below are examples of multiple homepage url’s:
- http://yourdomain.com
- http://yourdomain.com/
- https://yourdomain.com
- http://www.yourdomain.com
- https://www.yourdomain.com
- http://www.yourdomain.com/index.html
- http://yourdomain.com/index.html
- http://www.yourdomain.com/index.php
Are you starting to get the picture?
Notice the http or https, www or no www, / or no /, index.html or index.php.
What commonly happens when link building is other sites will link to anyone of your homepage url’s… and if your site gets a link to the index.html page, then it is the index.html page that receives all the benefit. Then the search engine is forced to pick which homepage url is the strongest!
If you want to rank well you need to be consistant.
- Pick one homepage address, and 301 redirect all other variations to that chosen homepage. I always use http://www.yourdomain.com/.
- Put No Follow, No Index robot tags on all secure pages if you have them. These are the https pages that are commonly used for ecommerce sites. The https means the page is secure and are necessary when using secure certificates.
- 301 redirect all non www pages to pages with the www in them. If you prefer not to use the www pages then that is fine… but be consistent!
- 301 redirect all index.html or index.php pages to your chosen homepage, and make sure you do not have any links on your site pointing to these pages anymore.
- 301 redirect all pages that do not end in a / to pages that end in a /. I know this seems insignificant… but a page with or without a slash are different pages. Be consistent.
How do I 301 redirect these pages?
It is actually a pretty simple process for any web developer, programmer, or SEO. I use Apache servers so this is all taken care of in the htaccess file of my sites. I suggest consulting your web designer or a professional to do this for you. It is well worth it.
When all is said and done… the search engines should have only one indexed/cached page of every page in your site. Including the most important page of your site, the homepage.
This is a huge ingredient of long term success on the Internet.
The Importance of Having a Dedicated IP Address in SEO
If you are serious in achieving high search engine rankings in any industry… YOU NEED YOUR OWN DEDICATED IP ADDRESS.
I have seen this time and time again, sites disappearing in the search engines for no other reason then for being on a shared ip address. Shared hosting companies can have hundreds, even thousands of websites on a single ip address, and if one of those sites is participating in spamming the Internet, IT IS THE IP ADDRESS THAT IS PENALIZED. And if you are on this ip address you will suffer too.
If you find that your search engines rankings suddenly drop dramatically, the first thing to be looked at is if you are on a shared ip address. It usally costs an extra $3-10 a month for your own ip address. Once you move your website to a dedicated ip address… you should see your rankings recover within 1-4 weeks.
- The most common reason an ip address will get banned/penalized is sending out unsolicited spam e-mail.
To recap… if you want to rank well in the search engines:
- Do not host your site on a free website hosting platform (this type of hosting can have thousands of sites on a single ip address).
- If you do pay for hosting… pay the extra $3-10 a month for your own dedicated ip address.
- If your ranking suddenly drop significantly… get your own dedicated ip address as the first plan of action.
Others will argue the importance of having a dedicated ip address, and if a penalty is even possible. All I can say is that I have seen this on 3 separate occasions, and I have been able to bring all the sites back by getting the sites their own dedicated ip’s.
Hope this imformation will help others…
Brian
What Stategies do SEO Services Firms Use?
For many people search engine optimization and exactly what SEO services firms do is pretty much a black box. Explaining the search engine algorithms and the value of link building to a business owner is pretty much like beating my head against a wall. I think in simplest terms, SEO firms are like PR firms for the Internet.
Articles
Article marketing is a great way to help your website in the search engine rankings. Although article marketing done by someone who does not understand SEO is like fishing in an empty lake.
- Have an experienced English Speaking person write your articles!
- Carefully choose the keywords to target in your article. This does not mean keyword density! You must link back to your site in the “about the author” section using your keyword.
- Submit your articles to article submission sites… preferably manually.
- 1-2 articles a month should be plenty.
Blog Reviews
There are many names for a blog review… news article, blog post, pay per post, sponsored review, etc. A blog review is a site owner of a blog website writing an honest review of your website and publishing it on his/her website. This is generally not a free service and finding quality blog owners is not easy.
- Find relevant blog sites to write about your website.
- Make sure they link back to your website using the keywords you want.
Press Releases
Press releases are pretty expensive but worth it if done properly. An seo submission to PR Web runs $200 and does not include spending the time to manually submit the release. And your release needs to be well written by and English speaking person. A submission to PR Web includes submissions to various other Press Release websites and is a great idea to do a few times a year.
- Make sure you are able to insert text links in your press release, preferably towards the very top of the release. It breaks my heart to see so many people issue expensive releases and not link back to their sites using their keywords.
- Get help learning how to properly submit a press release online… it is not an easy process to do right.
I think the above examples are some things that business owners can grasp. These are all permanent content creation and permanent links promoting your website. Some of the other techniques used to promote sites like directory submissions, social bookmarking, paid links, and link exchanges is a whole other story.
