When someone clicks on a paid ad or even a natural search result there are a series of questions that run through their head about the webpage they are viewing.
“Am I in the correct place?”- In about 3 seconds your visitor will determine if your website is offering an answer to what they are searching.- “Is this what I expected?” – If the ad or description of your website is properly attuned to your product or service, the visitor will quickly recognize what they are looking at. But if not, they will likely leave your website.
- “Do I trust this site?” – Establishing some kind of trust with your visitors is key to keeping them on your website. Testimonies and affiliations are great ways to do this.
- “How long will this take?” – A long intimidating form or several dense paragraphs of text will often lead the person to leave your website. Most visitors don’t want to invest the time in reading or researching.
- “What should I do next?” – Marketers answer this question by using a call to action. Perhaps you know that big red button is supposed to be clicked, but does your website visitor know that?
- “Where should I go next?” – Presenting too many options could be a deterrent to your visitors. A page full of links, icons, and text could confuse the next steps of your sales funnel.
- “Should I click the back button?” – The back button is everyone’s favorite tool. If any of the questions above are not answered, you will have a higher risk of losing your latest visitor.
Before you check off this little list, we have one more bit of of advice to share with you. You are a bad judge of your own website. You know exactly how to signup for your own newsletter and you know exactly where your company contact info is listed, but is it obvious to others? Ask a five people to perform a specific task on your website and you will get five different answers.
Everyone uses in the internet differently and at SEO Services we work with you to optimize your landing pages so that your visitors know exactly what products you are offering and how to contact you. We can help remove the barriers to communicating effectively to your visitors.
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Great list of questions! Thanks for sharing.