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How do you identify good backlinks?

by Brian Greenberg on December 16, 2009

in Link Building

The best kind of backlinks are without a doubt… one way back links from authority sites on indexed pages.

One Way Link

To get the most from a backlink… meaning an increase in search engine rankings, it is best that the link be one way.  This means that another site links to you, and you do not link back to that site.  Reciprocal links are highly devalued in the search engine algorithms, so much so that I would not even bother with a reciprocal link campaign (unless you are doing three way link exchanges).

Authority Site

Ways to identify whether a site is an authority site is whether it:

1. Has a high Page Rank on the homepage of the site (I would say PR 4 or above)

2. Ranks on the first pages of the search engines for it’s main keywords

While the above is a pretty loose definition of an authority site… it is definitely a definition of a site that is worth getting a link from.

Link on an Indexed Page

For a link to hold any value at all… it must be on a page indexed by the search engines!!  Always check to see if the page your link will be on is indexed in Google, Yahoo, and Bing.  If the page is not indexed in any of these search engines, the link is useless.  On the other hand, if the link page is indexed, the link will have value and help in your search engine rankings.

On a side note…  I would also avoid having links on pages that have the word “link” in the url (address).  I happen to believe that these pages are devalued by the engines and do not pass any value… or at the very least pass significantly less value.

 

Happy link building :)

About Brian Greenberg

Brian Greenberg has written 9 posts in this blog.

Brian has been a leader in the SEO community since 2001. He has built over 50 websites himself, and has done SEO marketing for hundreds of websites. Brian is the founder of SEO Services Internet Marketing, LLC, and also owns and operates numerous successful online businesses in various industries. Brian is a contributor to SeoChat Forum, a DMOZ editor, and has a resume of proven seo results that includes some of the most competitive industries on the Internet. Brian holds a Marketing, Business Administration, and Berger Entrepreneurship Degree from the University of Arizona.

{ 1 comment… read it below or add one }

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