Google has officially stated that the +1′s are “a useful signal to Google when determining the relevance of your page to a user’s query.” Anything that Google says is valuable information to them about ranking a website at the top of their search results means that we are also interested in it. For that reason, we are bringing this new update to your attention. You can now create a Google Plus account for your business!
The most exciting part about putting your business on Google Plus is the ability to take advantage of the Google+ badge. Let people know you’re here by connecting your company website to your Google+ Page by adding the Google+ badge to your site. Whenever someone who likes your site clicks the icon, they will be taken to your Google+ page where they can add your page to their circles, and be able to follow your posts from then on.
As the social media industry grows, people are demanding a variety of ways to stay connected with their local businesses and favorite online shops. Using Google Plus you can make sure that your latest updates, product releases, monthly specials, and seasonal marketing campaigns are both interactive and beneficial to your online ranking.
If you are a current client of our’s then you’ve likely been briefed about putting a Google+ button on your website. The benefits are important because as stated by Google:
“Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.”
Take a look at this video that demos some of the business features of Google Plus: