In a blog post about a month ago Google announced changes to its search algorithm that the company says will impact 35% of web searches. In areas where the “freshness” of the search results matter, like recent events, hot topics, current events, and breaking news items, the results will be weighted more heavily towards newer content.
A practical example of these changes is most easily understood for a search like “presidential election.” Rather than typing the election year you are looking for, Google will now give you the most up-to-date results at the top of the page.
The big news is that Google believes this change will impact 35% of all web searches! Although the majority of web searches do not include topics that require frequent updates, over a third will be directly affected by these changes. According to the Google blog post, the major areas of change will be in the following types of searches:
Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 5 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.
Just when you think you’ve got a pulse on the Google search ranking factors, things change. At SEO Services we take a wide variety of tools to get your website to the top of Google and other search engines. Our SEO consulting services are designed to learn your business and create a marketing strategy to achieve top rankings above your competition.