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“Research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.” — Google This simple quote in a recent blog post from the search engine giant was a shot across the bow to marketers everywhere. [...]

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What sets companies like Apple, Pandora and Toms Shoes apart from competitors? It isn’t their website (although each has developed an innovative online presence). It isn’t their customer service (although each company is known to go the extra mile to make and keep a customer). It isn’t even their brand, because ultimately what they offer [...]

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Content models are nothing new. Used to specify types of content its procedures tell what HTML elements are contained where. An element defined specifies the meaning associated with a block of text and gives the name of it in the form of a tag. HTML5 Categories Originally only two categories existed under HTML4. HTML5 expands [...]

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Web design trends are shifting rapidly as mobile devices take over as the desired platform used by most consumers for accessing the web. The pull of mobile devices is the size, mobility and the cost effectiveness of the devices. As a result, web designers are scrambling to keep up or stay ahead of the trends. [...]

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The relationship between smartphone apps and internet presence is synergistic: a well-ranked website will help promote a smartphone app and the existence of an attractive smartphone app will help bring links and traffic to your site. Recent talk of the smartphone placing the web in its rear view mirror depicts the two mediums as if [...]

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A long-standing debate in online advertising is whether or not organic campaigns (via SEO) and paid search campaigns (through Google AdWords) when run at the same time actually end up damaging the work that the other does separately or whether they support each other overall in the development of the online marketing presence of a [...]

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The online advertiser’s link building strategy is something very different to the generation of link bait and it is essential that the difference is clearly understood as a really effective link building strategy can either make or break an online marketing campaign. Linkbait is, in the simplest of terms, a piece of content which has [...]

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Is Content Marketing Better than Link Building

Three online marketing articles of interest came to light this morning: Is Link Building Becoming Content Marketing? featured on Point Blank SEO Are you Attracting Links or Just Building Them? featured on Daily SEO Tip Why Content Marketing is the New SEO featured on Quick Sprout It seems that everyone is talking about the importance of content marketing, [...]

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Ideas for Keyword Generation

Keyword generation does not have to be random. It does not have to be based on a trial and error approach. Sometimes, the simple creative approach, whereby you begin thinking about what kind of keywords a user is liable to select when conducting a search, can be useful. However, in the long term, a systematic, [...]

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Post image for 7 Post Penguin/Panda SEO Strategies

The 7 techniques for long-term online marketing success are “white hat” and will serve your, or your client’s, website for the long term.  No more 3-way linking or private link networks here. The 7 techniques I will be covering: Sharable Evergreen Content Knowledge Base/Q and A Press Release and Public Relations Conversion Tracking Live Chat [...]

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