Years ago the internet was a research tool, but with the increase of social media networks people are spending their time very differently on the internet.

Nothing is ever easy. It’s universally true whether you are talking about baking a cake or advertising your business.

What is the Google Penguin Over Optimization Update?

Google has been trying to rid their search engine of low quality websites considered spam since it’s inception.  People have also been trying to manipulate the Google search results for years.  This has produced many low quality sites to rank on the top pages of Google, and hindered the ability for quality sites to rank, as quality sites have to constantly compete with those that use black hat seo strategies.  The biggest culprit in recent days have to do with keyword rich anchor text.  Producing low quality incoming links has produced incredibly positive results for web businesses, and has given rise to low quality content distribution networks.  Examples of these are:

When a business first launches into a social media campaign they typically make a few mistakes.